Paid playlist promotion and Chartmetric
Many of the artists I've worked with have chosen to hire a playlist promotion service . This may seem like the easiest way to get Spotify plays but the playlist promotion business is full of scams.
If you choose to take this route, make sure to research the promoter before you hire them since Spotify has countless fake playlists and many "promotion" companies use these "playlists" to give artists the false impression that their music is doing well on Spotify,
If you get on a playlist, you can use Chartmetric to get a detailed analytics report which will show you if the playlist is legit and has real followers.
On the video below I explain how to use Chartmetric and what are the general red flags that can indicate that a curator has purchased fake followers: